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2015 International CES: Lowe's publishes findings on American usership of Smart Home products
By Lowe's 2015-01-12
A survey of more than 2,000 U.S. adults aged 18+ conducted by Lowe's obtained the following findings regarding Americans' attitudes and experiences with home automation:
• 70% of American smartphone or tablet owners wish they could control something in their home from their mobile device without getting out of bed. In order of importance, Americans who own a smartphone or tablet want to adjust the thermostat (44%), turn on the lights (39%) or start the coffee pot (27%) before getting out of bed.
• 50% percent of Americans prefer DIY solutions when it comes to smart homes
• 62% find the smart home most beneficial for monitoring safety and security.
• 52% of Americans feel that having a smart home is at least somewhat important to them.
• 56% of Americans cite either cost or fees as the most important deciding factor in purchasing considerations for the smart home. (Monthly fees - 31%; Cost of Equipment - 26%; Ease of Use - 13%; Security – 11%)
• 51% of Americans prefer a DIY solution without a monthly fee; 21% prefer professional installed/monitored system with a monthly service fee.
• 40% say a benefit of owning a smart home would be to cut costs and save money on energy bills.
• 62% of Americans rank security and home monitoring as the most beneficial reason to own a smart home. 35% value overall convenience the most. 29% value protection from floods, fire and other disasters the most.
• 24% of Americans aged 65 and older name ease-of-use as the most important factor in smart home product purchase consideration. 11% of those aged 18-64 feel the same.
• 36% of Americans vote Rosie the Robot as the most-wanted futuristic feature from "The Jetsons." 19% voted the automatic meal machine; 16% voted the Flying Suit.
• 49% of Americans wish their home would already be the perfect temperature when they arrive home. Other popular wishes include the lights being on (37%) and doors being unlocked (27%).
• The top three things Americans wish they could control before they arrive home are actually the same three things they're most likely to forget to do before leaving the house: turn off the lights (18%), adjust the thermostat (15%) or lock the door (5%).
• 52% of Americans admit they forget to do something when they leave the home.
• 61% of parents with children ages 3-17 plan to monitor their children in some way when they go back to school. 35% plan to buy their child a cell phone. 19% will use at-home cameras. 17% will receive text notifications. 13% plan to put a GPS or monitoring device in their child's backpack
• People in the western region of the country (23%) are more likely than those in the Northeast (4%) or Midwest (9%) to put a GPS or monitoring device in their child's backpack.
• Midwesterners are the least likely (41%) to monitor their children in any way when they go back to school.
• Men are more likely (68%) than women (55%) to monitor their child's after-school activity.
"In general, Americans feel positively toward products that will make their homes safer, more energy efficient and easier to manage. It is added evidence that the smart home and Internet of Things are here to stay," said Kevin Meagher, Lowe's vice president and general manager, Smart Home. "People want DIY solutions that are simple and affordable, and that's exactly what we provide with Iris. Lowe's makes the home smarter by offering an easy, single user interface where consumers can control everything in and around their home with the brands they already know and trust."