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Ultra HD, Smart Home and Android TV Star in Strategy Analytics' 15 Digital Home Predictions for 2015
By Strategy Analytics 2014-12-25
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* Consumer spending on Smart Home set to reach $60 billion in 2015
* Bluetooth Mesh will emerge as a major contender in the Smart Home
* Google will shake up the Smart TV space with Android TV
* Ultra HD TV adoption will speed up but a two tier market will start to emerge
* Windows 10 will help bring PC sales back to positive growth
* Netflix will see a 30 percent decline in subscription growth in the US in 2015
* Microsoft will launch a cloud gaming service
* YouTube Music Key will disrupt the current balance of power among music streaming services
* Tablet growth will return to double digit in 2015
* Tablet connections will become a growth driver for wireless service providers
* Global ASP for tablets will fall $15 to $240 in 2015
* More OTT from Traditional Pay TV Operators
* More Multiplay offerings from operators
* Faster broadband thanks to new technologies and more fiber deployments

David Watkins, Service Director, Connected Home Devices commented: "2015 is set to be another fascinating year in the ever-evolving Digital Home. Ultra HD TVs will be cheaper and start to become the dominant display resolution at certain screen sizes, while the battle for control of the living room will intensify as Google debuts its Android TV platform on TVs. Consumers will have more content to choose from than ever before as new online music and video services are delivered over faster broadband networks and more homes will become smart as interest in home automation and monitoring accelerates."


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