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D-Link: Home is where the smart is -3
By Veronica Chen 2014-07-25
Continued interview with Quenton Miao, Global Marketing Head at D-Link.
## What kinds of distribution partners do you work with?
Our three main partners for smart home products are retailers, installers (SI), and telcos.
Retailers are interested in this territory because it’s another way they can provide service. For example, if you buy water filter at B&Q, Home Depot, or some other home improvement retailer, they’ll help you install it. In our case, we partner with many tier-1 CE shops and home installation SI’s around the world.
Telcos are also eager to enter the connected home market. They are similar to retailers in the sense that they have retail stores that sell mobile phones and accessories, but they also offer home security and other service packages. Their services also help promote network routers, smart home hubs, sensors and
## How does D-Link approach the different markets around the world?
Each market is unique. In emerging markets like India, UAE and others, users look for traditional installers because DIY has not caught on yet. For these markets, smart home is a nicety rather than a necessity, so we have to educate the market on the benefits of home automation and security. We approach these markets with our cameras, introducing them to the merits of remote monitoring and control. If users enjoy the experience, they might adopt some of our other offerings.
In mature markets, such as Australia, the U.K. and U.S., acceptance and adoption of smart home is also very high. DIY is also very common. However, they do have different needs for smart home solutions due to different housing structures and cultures. For example, European housing is generally narrower and deeper, while US houses are wide and have basements. Our solutions need to cater to those differences.
## What can we expect from D-Link’s next launch?
At D-Link, we currently have four main areas of focus: network cameras, 802.11ac network routers, portable 4G routers and connected home solutions. Our mydlink platform synergizes all these product lines to form a practical solution.
We already have cameras, sensors, sirens, CO and PIR detectors. We have doorbells arriving soon. Aside from those, future product development strategies will depend on how the market develops and what it wants. We listen carefully to our 189 global sales points; they inform us of customer needs and wants in different markets, and we discuss with them which products to develop and launch.
## What is D-Link’s vision for smart home?
An essential requirement for smart home to materialize is connectivity, so we actually prefer the term, “connected home.” This happens to be our core competency. For example, D-Link cameras are designed as a networking device rather than just a camera, so it provides much more than visualization. The cameras also serve as a wireless repeater or sound detector. Most camera manufacturers do not know how to embed these functions into a camera. The designing mindset is totally different.
We believe the traditional view of home automation, where people set different scenes for their homes and change them at the push of a button, has gone very basic. It is also no longer a toy for the wealthy—it is affordable and provides numerous tangible benefits stemming from connectivity. To me, a connected home means four things: Communication, Control, Comfort and very, very Cool.
***D-Link: Home is where the smart is -1
***D-Link: Home is where the smart is -2