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D-Link: Home is where the smart is -2
By Veronica Chen 2014-07-24
Continued interview with Quenton Miao, Global Marketing Head at D-Link.
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## Does that make D-Link an equipment/device supplier or a solution provider?
D-Link has always been a solution provider. We are very different from most Taiwan and China makers. While others are more OEM/ ODM-oriented hardware suppliers, D-Link’s DNA is the brand. Being a brand means we have to look at the big picture and work on solutions.
But, what is a smart home “solution”? We think some essential components are mobile apps, software and a cloud platform. We have done this for 10 years with mydlink. Our plan is to bond D-Link’s connected devices with the platform. The cloud platform allows users to easily install and pair the products and monitor or control them from anywhere with an Internet connection. For example, with our home cameras, no matter how far away you are, mydlink can lead you to your video footage.
## In terms of revenue, does solution reflect a higher portion than hardware?
As a brand, all of our hardware comes with a solution, software and platform. For example, D-Link’s smart devices are not mandatorily tied into mydlink, but the platform is a free service that provides extra benefits and additional features for each user. In this sense, D-Link has always been a solution provider, and this is one of our strengths. At the moment, we have almost 2 million registered accounts.
A recent report said D-Link has the highest shipping volume among consumer network cameras. Our market share is around 40 percent in the retail market. Solutions brought us not only a high market share but also a group of very loyalty fans. To answer your question, “Yes,” Solutions are definitely more profitable than hardware.
***D-Link: Home is where the smart is -1
***D-Link: Home is where the smart is -3